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    <title>rev_matt_y's New Writeups</title>
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    <updated>2005-12-19T21:32:07Z</updated>
<entry><title>Trial balloon (idea)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/Trial+balloon"/><id>http://everything2.org:80/user/rev_matt_y/writeups/Trial+balloon</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-12-19T21:32:07Z</published><updated>2005-12-19T21:32:07Z</updated>
<content type="html">&lt;p&gt;&quot;Sending up a trial balloon&quot; is a phrase that means to test the reaction of a given group of people to a particular action.  Most commonly used in reference to a &lt;a href=&quot;/title/political+position&quot;&gt;political position&lt;/a&gt;.  See also: &lt;a href=&quot;/title/Test+Marketing&quot;&gt;Test Marketing&lt;/a&gt;&lt;/p&gt;</content>
</entry><entry><title>Test Market (idea)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/Test+Market"/><id>http://everything2.org:80/user/rev_matt_y/writeups/Test+Market</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-12-19T21:30:47Z</published><updated>2005-12-19T21:30:47Z</updated>
<content type="html">&lt;p&gt;Test marketing is the practice of distributing a new &lt;a href=&quot;/title/product&quot;&gt;product&lt;/a&gt; or &lt;a href=&quot;/title/service&quot;&gt;service&lt;/a&gt; in a limited and closely tracked market that is perceived as &lt;a href=&quot;/title/representative&quot;&gt;representative&lt;/a&gt; of the &lt;a href=&quot;/title/target+market&quot;&gt;target market&lt;/a&gt; for the product of service.&lt;/p&gt;</content>
</entry><entry><title>The Holy Bible - Anniversary Edition (thing)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/The+Holy+Bible+-+Anniversary+Edition"/><id>http://everything2.org:80/user/rev_matt_y/writeups/The+Holy+Bible+-+Anniversary+Edition</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-02-28T17:52:38Z</published><updated>2005-02-28T17:52:38Z</updated>
<content type="html">Artist: &lt;a href=&quot;/title/Manic+Street+Preachers&quot;&gt;Manic Street Preachers&lt;/a&gt;&lt;br&gt;
Label: Sony&lt;br&gt;
Year: 2004
&lt;p&gt;
&lt;a href=&quot;/title/Reissue&quot;&gt;Reissue&lt;/a&gt;s are a tough call sometimes. It's tempting to buy the new version of a much loved album, just to see what is different. All too often (&lt;a href=&quot;/title/Gold+Remasters&quot;&gt;Gold Remasters&lt;/a&gt; series, for example) there is no noticeable change in the album itself except that it was &lt;a href=&quot;/title/two+track+remaster&quot;&gt;two track remaster&lt;/a&gt;ed a bit louder than before. And maybe some nice liner notes. If you are a music collector of any sort, you've been burned more than once by reissues. I was understandably wary of the 10th Anniversary edition of &quot;The Holy Bible&quot; by Manic Street Preachers. But it came with a lot of extras, including a fair amount of things I'd not seen or heard before. So I bit the bullet and ordered it from Sony UK (it is not available in the US, including on Amazon's site. Though you can get it from Amazon UK). A very very nice slipcased &lt;a href=&quot;/title/digipack&quot;&gt;digipack&lt;/a&gt; with the original lyrics booklet, an additional booklet of &lt;a href=&quot;/title/ephemera&quot;&gt;ephemera&lt;/a&gt;, two CDs, and a DVD arrived.
&lt;p&gt;
Disc one is a digital remaster of&amp;hellip;</content>
</entry><entry><title>Has Been (thing)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/Has+Been"/><id>http://everything2.org:80/user/rev_matt_y/writeups/Has+Been</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-02-28T17:21:01Z</published><updated>2005-02-28T17:21:01Z</updated>
<content type="html">Title: Has Been&lt;br&gt;
Artist: &lt;a href=&quot;/title/William+Shatner&quot;&gt;William Shatner&lt;/a&gt;&lt;br&gt;
Label: &lt;a href=&quot;/title/Shout%2521+Factory&quot;&gt;Shout! Factory&lt;/a&gt;&lt;br&gt;
Year: 2004
&lt;p&gt;
&lt;ol type=&quot;1&quot;&gt;
&lt;li&gt; Common People (featuring &lt;a href=&quot;/title/Joe+Jackson&quot;&gt;Joe Jackson&lt;/a&gt;) 
&lt;li&gt; It Hasn't Happened Yet 	
&lt;li&gt; You'll Have &lt;a href=&quot;/title/Time&quot;&gt;Time&lt;/a&gt; 	
&lt;li&gt; That's Me Trying (featuring &lt;a href=&quot;/title/Aimee+Mann&quot;&gt;Aimee Mann&lt;/a&gt;) 	
&lt;li&gt; What Have You Done 
&lt;li&gt; Together (featuring &lt;a href=&quot;/title/Lemon+Jelly&quot;&gt;Lemon Jelly&lt;/a&gt;) 	
&lt;li&gt; Familiar Love
&lt;li&gt; Ideal Woman 
&lt;li&gt; Has Been 	
&lt;li&gt; I Can't Get Behind That (featuring &lt;a href=&quot;/title/Henry+Rollins&quot;&gt;Henry Rollins&lt;/a&gt;) 	
&lt;li&gt; Real (featuring &lt;a href=&quot;/title/Brad+Paisley&quot;&gt;Brad Paisley&lt;/a&gt;)
&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/ol&gt;
You would think this would be a camp album a la &quot;&lt;a href=&quot;/title/Golden+Throats&quot;&gt;Golden Throats&lt;/a&gt;&quot;. I was surprised when I heard it. Shatner doesn't sing, he talks through each song. There is more than an element of &lt;a href=&quot;/title/Was+%2528Not+Was%2529&quot;&gt;Was (Not Was)&lt;/a&gt; going on. &quot;It Hasn't Happened Yet&quot; is classic Was fare, a simple minor key melody with a world weary voice talking about failed dreams. The &lt;a href=&quot;/title/big+tent+preacher&quot;&gt;big tent preacher&lt;/a&gt; delivery of &quot;You'll Have Time&quot; is surprisingly precise. I would've thought Shatner would overact a piece with this much potential for &lt;a href=&quot;/title/schmaltz&quot;&gt;schmaltz&lt;/a&gt;, but he walks right&amp;hellip;</content>
</entry><entry><title>The Slaughterhouse (thing)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/The+Slaughterhouse"/><id>http://everything2.org:80/user/rev_matt_y/writeups/The+Slaughterhouse</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-02-25T23:27:04Z</published><updated>2005-02-25T23:27:04Z</updated>
<content type="html">Title: The Slaughterhouse&lt;br&gt;
Artist: &lt;a href=&quot;/title/Prince&quot;&gt;Prince&lt;/a&gt;&lt;br&gt;
Label: none&lt;br&gt;
Year: 2004
&lt;p&gt;
This was Prince's first full album &lt;a href=&quot;/title/internet-only&quot;&gt;internet-only&lt;/a&gt; release.  A combination of new tracks and internet-only singles, this is a solid set of &lt;a href=&quot;/title/funky&quot;&gt;funky&lt;/a&gt; jams.  Prince seems to have finally &lt;a href=&quot;/title/assimilated&quot;&gt;assimilated&lt;/a&gt; the &lt;a href=&quot;/title/braggadocio&quot;&gt;braggadocio&lt;/a&gt; of rap lyrics and delivers it far more smoothly and naturally than on previous efforts (&lt;a href=&quot;/title/Graffitti+Bridge&quot;&gt;Graffitti Bridge&lt;/a&gt;, for example).  A little more raw than &lt;a href=&quot;/title/Musicology&quot;&gt;Musicology&lt;/a&gt;, Slaughterhouse owes a lot both musically and lyrically to the &lt;a href=&quot;/title/Black+Album&quot;&gt;Black Album&lt;/a&gt;.  But without the pitch shifting.  Funk workouts Y Should I Do That and Northside are in the vein of &lt;a href=&quot;/title/2+Nigs+United+For+West+Compton&quot;&gt;2 Nigs United For West Compton&lt;/a&gt; or &lt;a href=&quot;/title/Superfunkycalifragisexy&quot;&gt;Superfunkycalifragisexy&lt;/a&gt;, and there's more than a hint of &lt;a href=&quot;/title/Bob+George&quot;&gt;Bob George&lt;/a&gt; in several tracks.  

In addition to promoting himself and the love of music, he takes very nicely phrased shots at the music industry in Silicon and 2045.

&lt;ol type=&quot;1&quot;&gt;
&lt;li&gt; &lt;a href=&quot;/title/Silicon&quot;&gt;Silicon&lt;/a&gt; - 4:18
&lt;li&gt; &lt;a href=&quot;/title/S%2526M&quot;&gt;S&amp;M&lt;/a&gt; Groove - 5:08
&lt;li&gt; Y Should &lt;a href=&quot;/title/Eye&quot;&gt;Eye&lt;/a&gt; Do That When Eye Can Do This? -&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/ol&gt;&amp;hellip;</content>
</entry><entry><title>collaborate.dot.commerce (thing)</title><link rel="alternate" type="text/html" href="http://everything2.org:80/user/rev_matt_y/writeups/collaborate.dot.commerce"/><id>http://everything2.org:80/user/rev_matt_y/writeups/collaborate.dot.commerce</id><author><name>rev_matt_y</name><uri>http://everything2.org:80/user/rev_matt_y</uri></author><published>2005-02-24T16:56:53Z</published><updated>2005-02-24T16:56:53Z</updated>
<content type="html">Towards the end of the &lt;a href=&quot;/title/dot-com+boom&quot;&gt;dot-com boom&lt;/a&gt; I worked for a company that decided to &lt;a href=&quot;/title/rebrand&quot;&gt;rebrand&lt;/a&gt; all of their software to make it sound more &quot;&lt;a href=&quot;/title/webby&quot;&gt;webby&lt;/a&gt;&quot;.   The &lt;a href=&quot;/title/moron&quot;&gt;marketing geniuses&lt;/a&gt; went out drinking over lunch apparently and came back with the earth shattering form of {target market}.dot.commerce.  Thus the &lt;a href=&quot;/title/retail+management&quot;&gt;retail management&lt;/a&gt; software became retail.dot.commerce, &lt;a href=&quot;/title/business+analysis&quot;&gt;business analysis&lt;/a&gt; software became &lt;a href=&quot;/title/analytics&quot;&gt;analytics&lt;/a&gt;.dot.commerce, and for some reason &lt;a href=&quot;/title/supply+chain+management&quot;&gt;supply chain management&lt;/a&gt; became &lt;a href=&quot;/title/collaborate&quot;&gt;collaborate&lt;/a&gt;.dot.commerce rather than supply.dot.commerce.
&lt;p&gt;
We (the technical group) tried to explain two things at this point.  First that slapping a new name on a 10 year old product doesn't make it &quot;&lt;a href=&quot;/title/web-enabled&quot;&gt;web-enabled&lt;/a&gt;&quot;.  This went very very far over their heads.  Second and probably more immediately pressing in terms of dealing with potential customers, the name is stupid.  
&lt;p&gt;
human being: Um, 'retail dot dot dot commerce' is your software?&lt;br&gt;
marketing being: No, it's 'retail dot commerce'.&lt;br&gt;
human being: But there's a dot&amp;hellip;</content>
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